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Excluding items from a Smart Shopping campaign is a straightforward process, it allows you to optimize your campaign by focusing on the products that generate the most conversions. Here's how you do it:
Step 1: Identify Items to Exclude
The first step is to identify which items you want to exclude from your Smart Shopping campaign. This could be because they're not selling well, they have low profit margins, or any other reason that makes them less desirable for promotion.
Step 2: Access Your Google Ads Account
Next, log into your Google Ads account. From the navigation menu on the left, click on 'Campaigns' and then select the Smart Shopping campaign you want to modify.
Step 3: Open Product Groups
Once you're in the campaign, click on 'Product Groups'. This will show you a list of all the products currently included in your campaign.
Step 4: Exclude Products
Find the item or items you want to exclude and click on the pencil icon next to them. This will open a drop-down menu. Select 'Exclude' from the menu. The product will then be removed from your Smart Shopping campaign.
Note: Excluded products can be included again at any time by following the same steps and selecting 'Include' instead of 'Exclude'.
Smart Shopping Campaigns Quiz
Test your knowledge on how to exclude items from a Smart Shopping campaign.
Excluding items from your Smart Shopping campaign is an excellent way to optimize your advertising efforts. By focusing on the products that are most likely to convert, you can maximize your return on investment and make your campaign more effective.
For more tips on optimizing your Smart Shopping campaign, check out our article on Smart Shopping campaign optimization.
Google Smart Shopping vs Standard Shopping: A Comparison
Now that we've discussed the benefits of excluding items from your Smart Shopping campaign, let's compare Smart Shopping to Standard Shopping to better understand their differences and advantages.
|Features||Google Smart Shopping||Standard Shopping|
|Campaign Type||Automated 🤖||Manual 🧑💻|
|Product Exclusion||Allows exclusion of specific products 🚫||Does not allow exclusion of specific products ✅|
|Optimization||Optimizes for conversions and revenue 💰||Optimizes for clicks and impressions 👁️|
|Ad Placement||Ads appear on Google Search Network, Display Network, YouTube, and Gmail 🌐||Ads appear only on Google Search Network 🌍|
|Targeting||Automated targeting based on performance 🎯||Manual targeting based on keywords and product categories 🔍|
|Bidding||Automated bidding with no control over individual bids 💸||Manual bidding with control over individual bids 💰|
As you can see, both Google Smart Shopping and Standard Shopping have their unique features and benefits. Depending on your business needs and advertising goals, you may find one more suitable than the other.